We are all in PR now
As journalism flounders, public relations continues to thrive. But that’s good news for both sides of the divide, argues Trish Evans, Senior Lecturer in Public Relations.
It is time to admit that the two disciplines of journalism and PR are two sides of the same coin and that there is now complete freedom of movement between them. What’s more, with PR generally being better remunerated and flourishing, whereas journalism – print and broadcast – seems to be in a constant state of crisis, has public relations emerged from being seen by journalism as a poor and distant relation to taking on the role of a rich and powerful cousin?
To read more of Trish’s article go to The British Journalism Review